Hotel for Groups Visiting Lichfield
The George Hotel offers a warm welcome for visiting coach groups whether for a coffee stop, lunch or overnight stay. The city centre location, 45 bedrooms, cosy bar and stylish restaurant makes The George a great base to explore the vibrant city of Lichfield.
For more information on booking your group stays please contact our Revenue & Corporate Manager, Lorna Saunders at lsaunders@webbht.co.uk
A welcoming home-from-home
To discuss your stay, contact our Revenue & Corporate Manager, Lorna Saunders.

Meal Stops
A warm welcome, coffee and cake or a carvery lunch for your group.
Group Accommodation
The George Hotel is located on Bird Street in the heart of Lichfield and just a short walking distance from Lichfield Cathedral, the museums, shops and attractions. We are a convenient place to stay for groups on business, families in the city for reunions, and coach groups exploring the region. With affordable rates, 45 guest rooms, a cosy lounge bar and stylish restaurant your group is sure to feel and home at The George.
The George Hotel is part of Best Western and we are proud to support the Best Western Coach Friendly Charter. This means your group will receive:
– A personalised welcome from a member of our friendly team
– Free tea and coffee on arrival at the hotel
– No single supplements for single rooms
– Free room for the driver when 20 or more rooms are booked.
We also offer very attractive Bed and Breakfast and Dinner, Bed & Breakfast rates which include a delicious three course dinner and tea or coffee. For further details or for a quote please contact our Reservations team on 01543 414822.

Group itineraries
Lichfield is a great place for groups to visit and an ideal base for exploring the area and further afield in Staffordshire and the Midlands.
There is so much to see and do in the region, and here are a few ideas for you to create a great itinerary for your group.
Day 1: Arrive in historical Lichfield and spend the afternoon exploring the city. Visit the magnificent gothic three-spired cathedral, wander the cobbled streets, and discover the history of Lichfield’s famous sons Erasmus Darwin and Samuel Johnson at the many museums.
Day 2: Visit the National Memorial Arboretum, the UK’s year-round Centre of Remembrance. Wander around the 150 acres of woodland, dotted with over 300 memorials paying tribute to those who have fallen. In the afternoon visit Tamworth with a tour of its impressive Norman castle.
Day 3: Explore the nearby Peak District. Visit the market town of Bakewell where you can visit the original Bakewell Pudding Shop. Next head to Buxton with its delightful gardens and magnificent historic buildings before heading to Matlock in the Derwent Valley.
Day 4: Make your way to Stratford-upon-Avon, home of William Shakespeare. Enjoy a boat trip down the River Avon, explore the town and visit the many attractions including Shakespeare’s birthplace.
Explore Lichfield
Discover the cathedral, museums, parks and attractions around our city centre hotel.

Your group stay
Group Stays at a glance
45 comfortable single, double & twin rooms
Popular lunchtime carvery restaurant
Evening restaurant serving modern British food
Great city centre location
Groups can be dropped off outside the front door
Meeting and private dining rooms
Free Wi-Fi
Great venue for Meal Stops
Get In Touch
Contact our team to plan your stay at The George.








